How femtech startup Inne rebooted its hardware launch after COVID-19 chaos
It’s been a tough few years for Berlin-based femtech hardware startup Inne which came out of stealth R&D in the fall of 2019, shortly before COVID-19 hit Europe. By January 2020, f ounder and CEO Eirini Rapti tells us she was busy making final inspections ahead of the launch of its debut product — a connected device it calls a “minilab” for at-home, saliva-based hormone testing to support fertility and cycle tracking — but then, in just a few weeks, the region was plunged into lockdown and everything changed. Hardware startups are rarely smooth sailing at the best of times. But the coronavirus pandemic created a cascade of new challenges for Rapti and her team around supply chain and logistics — upsetting their careful calculations on unit economics. The pandemic also called a halt to a major piece of research work the startup had lined up with a US university to study its hormone-tracking method for a key contraceptive use-case — a product it had intended to prioritize but co...